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Burger King and Impossible food announced that, following a successful US launch, the Impossible Whopper will be available everywhere. Canada starting from 12th of April…
Burger King is the first fast food restaurant in Canada include Impossible Foods’ plant-based tortilla on their menus across the country.
“The hamburger is an icon and we know how much our guests love its unique grilled flavor. But we also know these guests, and indeed, all Canadians are always looking for more options and are increasingly interested in beef-free options. ” Matt Wright, CEO of Burger King Canada, said in statement. “That’s why we’re thrilled to be working with the Impossible Foods team to create a hamburger that’s truly juicy and delicious like the classic Whopper.”
The Impossible Hamburger is made with a grilled cutlet topped with fresh tomato and onion slices, crispy lettuce, ketchup and crispy pickles on a toasted sesame bun.
“We were delighted with the popularity of the Impossible Whopper in United States and we’re excited to introduce it to our Impossible Foods fans at Canada, ”Stated Dennis Woodside, President of Impossible Foods. “Our goal is to sell Impossible products wherever regular animal meat is sold today, including Burger King, whose huge floor space and affordable prices can make delicious plant-based burgers available to more Canadians than ever before.”
According to An overview of restaurant brands for a successful 2020 report from parent company Burger King, guests who chose the Impossible Whopper in 2020 avoided the greenhouse gas emissions of car travel. 520 million miles in an average passenger car.
You can help all animals and our planet by choosing compassion on your plate and glass. #GoVeg
Burger King introduces “The Impossible Plant-Based Hamburger Across Canada” this month first appeared in World Animal News.
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