We have exciting news regarding the burning question of the Internet: “Is TRESemmé ruthless?”
It’s official: after a partnership with PETA, TRESemmé – one of the most widely recognized hair care brands – has banned all animal testing anywhere in the world! Compassionate shoppers everywhere can now search for products that are tested in salons on willing people, but never tested on animals.
Is TRESemmé PETA approved?
PETA’s Global Beauty Without Bunnies program welcomes legendary professional hair care brand TRESemmé from Unilever to our list of companies that have banned all animal testing. Now when you search for a brand in our Beauty Without Bunnies database, you’ll find the iconic PETA rabbit logo, confirming that “[t]his company does NOT test on animals. “
Unilever sets a new standard: in 2018, parent company TRESemmé also banned all animal testing not required by law for all of its products. The move prompted PETA to add the consumer products giant to our list of Companies Working to Change the Law, a category that recognizes companies that only test on animals when explicitly required by law and that are transparent to PETA with respect to any testing. animals. which were undertaken and why, and to work diligently to advance the development, validation and adoption of non-animal methods.
TRESemmé joins Suave, Dove and other major Unilever brands in bringing consumers what they want: products that have not been tested on animals.
Rabbit-Free Beauty: Let PETA Help You Shop!
Our list of non-animal tested companies and brands is used by millions of consumers as an essential resource when shopping for personal care products, and we want you to use it too. Always make sure the products you choose are from over 5,300 companies from our global database, searchable before purchasing, by Beauty Without Bunnies that do not test on animals.
Finding companies, products and more without abuse
In laboratories, conscious, sentient rabbits, guinea pigs, mice, rats and other animals are subjected to excruciating experiments and suffer a lifetime before they are killed. Join PETA to complete all animal testing:
Help animals in labs!