During Kering’s annual meeting on Thursday, Gillian Anderson urged the fashion house to ban fur on behalf of PETA US, which has been a shareholder in Kering since 2020. The actor also sent a letter on behalf of PETA US to Kering CEO François-Henri Pinault, urging the fashion titan to pass a law on the company’s policy prohibiting fur.
“[A fur-free] The policy aligns perfectly with your environmental goals in The Fashion Pact. It’s illogical to keep this shrinking and dangerous trade afloat for the few remaining unscrupulous designers who cannot break their fur habit. ”
– Gillian Anderson
Kering confirmed last month that Balenciaga and Alexander McQueen are officially fur-free, leaving Saint Laurent and Briony as the company’s only foes.
Anderson, who won this year’s Screen Actors Guild and Golden Globes for Crown, starred in PETA’s “I’d rather go naked than wear fur” campaign and voiced a video exposing fur farms:
In her letter, she notes that using toxins to prevent the decomposition of skins runs counter to the company’s mission of sustainability and that fur farms have spread the novel coronavirus to workers and wildlife. Several countries have reported mutations in the fur farm virus.
The fur is dead
As the PETA revelations show, many animals killed for their fur spend their entire lives in cramped cages, where they feverishly pace up and down, gnaw on cage bars and even self-harm. They are often killed by gas poisoning, electric shock, drowning or poisoning, and some are even skinned alive. Hundreds of top designers and retailers including Armani, Prada, Chanel, Gucci, Donna Karan, Michael Kors, House of Margiela, as well as Versace – dropped the fur.
What can you do
Join Gillian Anderson by reminding Kering that the fur is dead and asking Saint Laurent and Briony to get rid of the fur: