For immediate release:
June 7, 2021
Contact:
Moira Collie 202-483-7382
Minneapolis – To honor the prince’s animal-friendly legacy on the late musician’s birthday, PETA advertises in Women’s clothing for every day today they urge fashion designers to abandon wool in their lines.
The ad depicts Prince in all his glory and contains a quote from the annotation for his 1999 album Rave Un2 the Joy Fantastic, for which he wore a woolless jacket and spoke out against the horrors of the wool industry and its castration practices. Male lambs without painkillers, piercing the ears of the lambs and chopping off their tails. “Please use vegan jersey,” the ad says.
“The prince knew that every woolen garment represented the terror and anguish of the delicate sheep that are mutilated and killed, and he used his voice to advocate a good world,” says PETA Senior Vice President Dan Matthews. “PETA notes that he has as big a heart as his immense talent and encourages people to choose cruelty-free clothing in his honor.”
Since 2014, PETA has published 14 exposés documenting sheep abuse at 117 wool mills on four continents. The latest exposure of the wool industry – shearing crews from Australia, the world’s largest wool exporter – shows workers standing on the sheep’s necks, slapping the sheep in the face, kicking them, cutting off pieces of their meat and leaving a lot of bleeding wounds. Higg Materials Sustainability Index data show that wool has a much greater climate change impact than its vegan counterparts due to greenhouse gas emissions from manufacturing.
In addition to the wool condemnation, Prince refused to wear leather or anything derived from animals and was an outspoken animal advocate who wanted an Animal Rights Day when all slaughterhouses were closed. In 2006, he was named PETA’s “Sexiest Vegetarian” and donated his Vegan song “Animal Kingdom” to PETA, which was offered a free download after his death.
PETA, whose motto is in part that “the animals are not ours” – opposes arrogance, a worldview focused on human superiority. For more information please visit PETA.org or subscribe to the group on Twitter, Facebook, or Instagram…