For immediate release:
June 22, 2021
Contact:
Moira Collie 202-483-7382
New York – Naked and screaming, with his skin seemingly ripped from his body, famous photographer and recent Outside cover star Mike Ruiz appears in a giant PETA ad that was just posted outside Penn Station in time for the June 27 Pride Parade. The ads remind people that living things kill and peel their skin, and encourages them to buy vegan products – something that is easy to do, as innovative and affordable faux leather options today are made from everything from pineapple leaves and apple peels to cork and coconuts.
First America’s Next Top Model as well as Drag Racing RuPaul The judge, who has participated in several past PETA campaigns, including Alan Cumming and Laurie Metcalfe, says: “The leather industry kills more than a billion animals every year, pollutes the environment and produces similarly uninteresting things. cruel. My PETA friends and I encourage people to adhere to their values and pride in comes out of the toilet in beautiful, fashionable vegan things. “
Most of the leather comes from developing countries that either lack or do not comply with animal welfare laws. In slaughterhouses, cows slaughtered on their skin can be skinned and dismembered while they are still conscious – after they have undergone castration, branding and tail docking without pain relievers. Leather can be made from cows, pigs, goats, or sheep; exotic animals such as alligators, ostriches or kangaroos; and even dogs or cats. More than a billion of these animals are slaughtered annually for the sake of their hide.
Skin is as bad for the environment as it is for animals. Its production requires the use of 130 chemicals, including cyanide, and generates huge amounts of carbon emissions that contribute to climate change. The World Bank has reported that livestock has been responsible for over 80% of deforestation in the Amazon since 1970.
PETA, whose motto is in part that “animals are not in our hands” – opposes arrogance, the views of supporters of human supremacy that cows and other animals are nothing more than a commodity. For more information please visit PETA.org or subscribe to the group on Twitter, Facebook, or Instagram…
The billboard is located near the intersection of Seventh Avenue and W. 33.rd Street.