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UN LAB Middleware Label: End Names
American Eagle cannot escape punishment for misleading customers and supporting the suffering of alpacas.
After learning from PETA about the cruelty of the alpaca trade, American Eagle added alpaca wool to its list of prohibited materials under its animal welfare policy. Despite this, the company has refused stop selling it. It’s time for American Eagle to live up to its commitments and stop selling alpaca wool!
PETA’s first-of-its-kind covert investigation of the world’s largest private alpaca farm in Peru found workers tossed alpacas, some of them pregnant, onto tables, strapped them to a medieval restraint, and yanked them nearly knocking their legs out of their orbits. … They held struggling, crying animals by the ears as they roughly cut them with electric clippers, causing them to vomit with fear. The quick rough shearing left the animals cut and bleeding from deep wounds that were stitched up without adequate pain relief.
We don’t use animals in fashion. Alpacas are intelligent, social animals that live in family groups and communicate with each other by humming. And like many mothers of other species, alpaca mums take great care of their cubs, who usually breastfeed for six to eight months. But in the alpaca industry, these gentle animals are forced to endure immense cruelty – just so that people can sell their wool as sweaters, scarves and other items. Selling its wool, American Eagle treats these animals as if they were nothing more than the material for its knitwear.
Due to unethical production, alpaca has been banned by more than 50 brands, including Ann Taylor, Columbia, Marks & Spencer, UNIQLO and Valentino. American Eagle already sells a variety of styles made from cotton, acrylic, tencel and recycled polyester – it’s time for the company to fully embrace these and other animal-free options.
Please help the animals by convincing American Eagle to stop selling alpacas!
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