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Famous Italian fashion designer Valentino is the last major fashion house to exclude fur from its collections. By the end of the year, the company will be phasing out fur and will also close its fur subsidiary. Valentino Polyarny.
“The absence of fur is fully consistent with the values of our company. We are actively moving forward in the search for alternative materials with greater attention to the environment for future collections, ”- said Valentino, noting that this step is a step that will help to redefine and revitalize the brand.
The announcement comes as the UK government is considering making the UK the first country in the world to ban the sale of fur. Valentino joins a rapidly growing group of fur fashion designers, including: Prada, Gucci, Armani, Versace, Jimmy Choo and Burberry, among many others. Most recently British haute couture design house Alexander McQueen and a spanish designer Balenciaga also proclaimed a no-fur policy.
“The shedding of Valentino’s fur is the main nail in the coffin of the cruel fur trade. Like many other designers, Valentino knows that the use of fur makes brands look dated and irrelevant, and the fur certification schemes are nothing more than empty public relations for the industry. kills 100 million animals for fur per year, ” Martina Pluda, Director International Humanitarian Society / Italy, said in a statement. “Compassion and sustainability is the new luxury in a world where dressing in factory-raised fox fur or gassed mink is tasteless and cruel.”
International Humanitarian Society, together with Humane Society of the United States, to meet with Valentino in 2019 to discuss your furs policy. Next year in 2020, International Humanitarian Society / UK ordered YouGov a public opinion poll that showed that 93% the British population refuses to wear real animal fur, and 72% supports a ban on the sale of fur in the UK.
You can help all animals and our planet by choosing compassion on your plate and glass. #GoVeg
The message is breaking! Haute couture brand Valentino will phase out fur by 2022 and will also close its fur subsidiary. Valentino Polar first appeared in World Animal News.
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